“5p +2 P” In The Market, Lighting Market Opportunities To Grasp The Concept Of Winner

Recently held in Shanghai, “the fourth energy lighting new lighting & new Forum” deeply touched. Central Plains, who the winner then? LED achievement which ultimately “lucky enterprise” mean? I think the word: the market. Who may be the world market, who has a larger market who will compete in the accumulation in the future more resources and advantages, and only those who are good at grasping market opportunities for business have the chance to have the last laugh, to become the ultimate king .
To win the market, we must understand the market demand, so companies and products, industrial development is all about. I had the honor to listen to the “fourth new energy sources and new lighting forum” before the closing of a focus on talk about guests on the proposal sharply own opinion and advice, their views of the original, made to present most of the LED market development are touched.
Here are the contents of my meeting a simple order, hope to the LED market participants who failed to help.
As the site host, Dr. Liang Bingwen the first to throw a “5P +2 P” of the market concept, he thinks the current LED industry market needs the support of the seven areas.
5P: product, price, packaging, promotion, channel
2P: personnel, policy
Next, talk about guests on seven areas for which published their insights.
About Talent
Members agreed that the talent for this high-tech industry and every business is the most important terms, and the current lack of talents LED industry, understand technology do not understand business, understand business do not understand technology, traditional designers do not understand the LED’s characteristics, to understand characteristics of doctors and masters LED did not understand their design. Professor Xiaohong Qing Taiwan is blunt: the lighting, LED lighting design talent is scarce, can play a real character and features LED only hope catch up with the traditional lighting, the brightest are not necessarily the best, fit is the the best.
The author commented: LED industry in urgent need talents and human resources optimization and integration, relevant agencies should assume such responsibilities, find out the real needs of enterprises have in common, guide enterprises to complete the personnel training and human resources optimization and integration, enhance the industry as a whole competitive conduct related services.
About Products
Dr. Liang Bingwen: U.S. market order is the product of concern: quality, service, price; the Chinese market has always been the concern of the product price, Chinese consumers, the manufacturer of this idea condone speculative mentality hinders high-quality products to market .
Professor Michael: energy-saving lamps in the United States for nearly 15 years, but still 10% market share; what kind of lighting can become the master of lighting, government support and promotion strategy is important. Professor Michael: In China, LED lights in municipal lighting applications should be bold and a good choice, the industry is also a promotion and publicity.
Process? Allowed? Wang? Dry atmosphere interrogate cable Jiao Gui Chang tanning? Bang drum band Pu Tuan Fan Yun-invasion condyle sole?? Suck Bitis arrow points about Yan magpie? ED lamp will speed up the pace of replacement.
Xiaohong Qing professor: high pressure sodium color index is not high enough, people’s sleep as the sun sets, easily lead to accidents, jokes that the use of cold white LED lights can reduce vehicle accidents, product design and development of hope when the concern, “” intermediate vision. “
Dr. Hao Luoxi: indoor lighting, semiconductors and materials in combination have advantages, but did not play LED edge should be in the visual light effects and mood lighting efforts, and that the “cabin lighting” is the best indoor applications. Outdoor lighting, urban landscape lighting, the phototherapy too much, and have similar negative effects of the laser, likely to stimulate the retina, leading to glaucoma, the proposed city normal night lighting should be: mainly white dotted phototherapy.
Miss Lin Yandan: LED product performance and reliability are currently the biggest problems impeding project uses, and examples: Shanghai 45,000 school building projects and C919 Light large aircraft cabin lighting system project scenarios.
About Price
Process? Allowed? Wang? Defended governance? ED development of the industry: the existing core technology lies in the upstream, the future lies in traditional lighting sources, but later found that “among integration” also need to address a comprehensive range of technical issues, there is still great value-added space.
Dr. Hao Luoxi: the promotion of LED products in the market, it is necessary to help clients of the initial investment, running costs and maintenance costs of the change in relationship.
About channels
Professor Xiaohong Qing: Jiang Hu is a friend not an enemy to walk, to be good at the traditional lighting of the marketing network.
About Promotions
Mr. Pan Jiangen: an industry of social marketing is important, not only in the circle of publicity. How much market there is much heart, vision, there are far more wide road.
About Packaging
Process? Allowed? Wang? Call? Ao Nang Zhuo Yue tip?? Eggs? Ah enterprises enemy worm cricket? Expensive tube? V? Pit? Bran Cheng?? Shore? Hui interrogate Nasal case? Plaque?? / P>
Mr. Pan Jiangen: emphasizing the correct specification of product (such as: optical parameters, color temperature indicators, etc.) do not present many products.
Professor Xiao Hongqing: product quality is the best packaging products.
On government support
1, for new products and technology, government support is very important.
2, establish a fair competitive environment is very important.
3, it is proposed: to carry out more like “10 City, 10000,” similar to the pattern of industrial projects to promote
Currently, China’s semiconductor lighting industry, there are still five short board development is proposed to discuss with you the exchange. First, the domestic and international industry standard system has not been established; second, support the development of core technology industry are weak; Third, industry in the region between the lack of unified planning and coordination; fourth, the national industry development policies, regulations vacancies; Fifth, lack of human resources industry, a development bottleneck.

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